Aleithia Communications

Email campaigning

admin — Wed, 23 Nov 2011 01:24:38 +0000

While some have written the obituary for emails in this age of social networks, the reality remains that email is largest online activity across every demographic.

Email is a social norm in our lives and for campaignining it remains the “killer app”. Email marketing is a must for unions and progressive organisations looking to engage with supporters and members, build their digital presences and prompt real-world action. From best-practice advice to boutique email marketing software-as-service, I can help you tap into the potential of email.

Why email?

Strategic and forward thinking approach

Keeping you loyal members, supporters and other stakeholders up to date with the developments in your progressive organisation guarantees that you stays top-of-mind, whether it’s a campaign, fundraising drive or urgent alert. I can provide a professional and highly cost effective system for sending, managing and reporting on email marketing messages.

Reach your supporters

Email is a powerful campaigning tool that can easily, inexpensively and personally reach 1000s of members and supporters at a time. No other communication tool can replicate this. Almost everyone in Industrialised nations (Australia, the US, Europe) has access to email. I can help you build your list and improve your open and click-through rates.

Integrated digital approach

I utilise my expertise across all channels to expand your campaign to ensure it reaches a targeted and wide reaching audience. This means integrating email sign-up forms on your campaign websites and Facebook pages, using social media to help drive email list-growth, and incorporating pay per click (PPC) advertising to get the most for your email campaigns.

Graphic design

admin — Wed, 23 Nov 2011 00:19:46 +0000

I give your progressive message a professional design.

Make a bold statement with effective, professional graphic design. Effective design gives your progressive organisation the opportunity to get your message across in a creative and meaningful way, while still being strategic and targeted.

Why graphic design?

Get your message across

I utilise the latest graphic design techniques to ensure your campaigns look fantastic and professional. Research shows that good graphic design enhances the fluency of your message and content. With most progressive organisations competing for attention in increasingly ‘noisy’ spaces, professional design will ensure your campaigns are seen and understood by your target audience.

Innovative and creative approach

I’m always looking for new platforms and ways to display your message. I bring together real world experience, usability principles and the theories of graphic design to deliver unique and highly effective designs.

Integrated digital approach

As with all of my services, you’re getting the advantage of my extensive expertise as an established online digital agency. This means I can extend your designs with broader digital campaigns or utilise social media platforms to reach and engage your audience even more.

Social media campaigning

admin — Tue, 22 Nov 2011 23:55:26 +0000

I specialise in social media campaigning for progressive causes.

Social media is your opportunity to engage your target audience and contribute to conversations about your progressive organisation that are already taking place. My social media services will ensure your union or progressive organisation has a meaningful and measurable strategy in place.

Why social media?

Tailored strategy to work towards your goals

I work with you to structure a social media strategy that delivers a direct benefit to your progressive organisation, whether it’s providing member-services, increasing brand awareness or achieving campaign objectives through popular social media channels such as Facebook and Twitter.

Complete social media marketing solution

I don’t just give you a strategy, set up your channels and leave you to it. Instead, I work with you to execute your strategy successfully. This means looking after and actively growing your online communities, providing training to your staff, ongoing social media consulting or developing an in-house social media policy.

Integrating social media with your on-the-ground efforts

I harness my experience of integrating my digital expertise with real-world organising and campaigning so you get the most out of your social media efforts. This means using social media to achieve real change, engagement and awareness, not just promoting “slacktivism”. I can also help you manage multiple engagement channels, including your digital and email campaigns.

Contact me